The site was built in Drupal, with a custom theme that was based off a custom design concept. A variety of custom modifications were done to the Drupal system. It also featured a custom shopping cart, payment integrations, and an event system that co-ordinates with the products in a nice seamless format. The site featured a variety of custom flash components as well.

A variety of custom reporting functionality was also built which can be exported to various formats, on client request, among other things.